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Endgame Promo Campaign Will Only Use Footage from First 20 Minutes

Posted 2019/01/07 18 0

Marvel Studios boss Kevin Feige says that the marketing for Avengers: Endgame will only have footage from the beginning of the movie. Feige was on hand for the Golden Globes, where Black Panther went home emptyhanded, when he talked about the promotional campaign for the upcoming Avengers movie. The Marvel Studios boss also revealed just how long he and the Russo Brothers knew what the title of the movie was going to be.

When Marvel Studios and Disney dropped the first trailer for Avengers: Endgame, Marvel Cinematic Universe fans were ecstatic. Since then, they have been taking apart every single frame of the brief trailer, looking for any clues that they can find. Kevin Feige has now shed some light that will surely help fans looking for answers, stating that the trailer only features footage from the first 15 or 20 minutes. Feige went on to say that it’s, “somewhat accurate” that footage in future trailers and teasers won’t go past the beginning of the movie. Feige explains.

“As was the case with a lot of our films, this one in particular, being able to generate a lot of excitement without giving away one of the many, many, many secrets. I think the Disney marketing team is the best in the world and we’ll be able to pull it off.”

One of the many secrets that Kevin Feige is referring to was the title for Avengers: Endgame. Up until last month, the title was a mystery and there has been speculation that Feige and the Russo Brothers were tossing around different ideas at the last minute. However, that speculation is false, as Feige admits to knowing the title way in advance. Feige says, “It was in place before we started developing the movie, or just as we were developing it.” This means that Doctor Strange was providing some foreshadowing for all of us in Infinity War, says Feige.

This all makes a lot of sense. Kevin Feige and the rest of the team at Marvel Studios aren’t really just going to throw some stuff against the wall to see what sticks in an effort to bring everything together. Feige says that Infinity War and Avengers: Endgame have both been planned out for a very long time. He had this to say.

Related: Does Hugh Jackman Have a Secret Avengers: Endgame Cameo?

“We did Infinity War and Endgame at the same time, but those have been the longest gestating movies we’ve ever made. Four years now, almost five years. And it was always about delivering on the promise that we had set up. And the way the world received Infinity War was amazing, it was exactly what we wanted.”

As for the world’s reaction to the conclusion of Infinity War, Kevin Feige admits that “The reaction. Was. The. Best.” Superhero movies almost always end with the good side winning, so Marvel Studios was looking forward to flipping the script, which they may pull off again with Avengers: Endgame. Whatever the case may be, Marvel Studios is a well-oiled machine at this point and they know exactly what they’re doing at all times. You can check out the rest of the interview with Kevin Feige below, provided by the MTV News Twitter account.

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